Interactive Personality Archetype Tests

arnolfini geneology family survey

Family types

Discover your family history?

bent and mature performer

Iconikit - iconic identikits

What type of Performer are you?

mayoral hero archetype

Mayor for the Day

Which political issue do you care most about?

Character Archetype Quiz

Personality Quiz

Target Art

Interactive personality archetypal test. Based on medieval humours, the attributes are melancholy, sanguine, choleric and phlegmatic.

Individual behavioral traits self-exam

Behaviour Exam

Hippo Skull

Answer the hippo's questions to recieve a free animation for mobile phone and investigate your character quirks.

ask about personality dysfunctions

Disorder Test


Learn more about your personality disorders through a series of psychologically designed animations.

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Compatibility Test

Love Match

Find your perfect partner because you can always do better. Unique personality profiling love fest to find the real you.

Query the clouds

Psych Quiz

Cloudy Minds

Are you nimbus the rain god? Flighty as cirrus? An everyday dreamer like cumulus or high flying stratus? Find out with fluffy character questions.

Free Character Archetype Quiz

Career Survey

Dodo Work

Animated cartoon strip illustrating working conditions in Canada with interactive response unit for your own future job prospects.

The rise of the survey

heroic archetype of literature

The survey is the front end of market research, and very few businesses start up without reading in depth market research tracts about their intended markets. From the 1930s Hollywood employed the market research techniques of George Gallup to poll movie goers and test the 'brand' loyalty of movie stars.

But market research isn't confined to multi-million dollar block busters. Arts Council England works to get great art to everyone by championing, developing and investing in artistic experiences that enrich people's lives. One of the ways it does that is through segmentation, a market research method where a given market is broken down into distinct groups of people that behave in similar ways or have similar needs. An organisation can use a segmentation to better understand its market, to identify groups that it would like to target and to develop products which anticipate their needs better.

You don't need to look too far before you come up against some sort of survey. Most of our everyday live require some sort of feedback form to validate our existence. On a scale of 1 to 10 how would you rate this article so far?

The survey as art

Surveys are increasing while art budgets are being cut. So why don't the arts organisation pay arts to devise interesting surveys? And the curator could justify the decision by referencing a 1970s conceptual artist. Don Celendercreated a series of questionnaires about art or esthetics, and sent them out to people in all walks of life, which he would post in the gallery as artworks.

While the professional pollster's ''accurate sampling'' is not the goal here, Mr. Celender's mailing list could use some cross-generational freshening. Still, the kind of opinions this survey plumbs tend to come from a lifetime of working, looking, watching and sometimes waiting. ROBERTA SMITH

The survey is an interesting vehicle for creative ideas. The various tests and quizzes on this page offer a breadth and variety to the sampling of consumer citizens.

For more animations visit www.eatmydata.co.uk